Charismatic Simplicity, the new design language for the MINI family of the future.

Munich. Electric, digital, sustainable and
unique: the new era of MINI styles brings the brand’s
driving satisfaction, user expertise and responsible mindset into a
wholly new period. Its forward-on the lookout style language makes this
transformation quickly obvious. It melds the brand’s conventional
values with point out-of-the-artwork know-how and acknowledges the
elementary principles of car or truck layout as perfectly as the urban character
of the MINI and its community’s ground breaking spirit. The basic principle
driving Charismatic Simplicity is a layout that aids each individual new MINI
product establish a robust personal character of its very own, intuitively
focussing on the essence of the brand with a very clear, minimized style and design
language. A different central issue of the new structure language is its
selection of components with a eager eye on sustainability. The up coming MINI
product era has a leather-based-totally free interior and dispenses almost
solely with chrome aspects.

The MINI designs of the foreseeable future bring collectively a contemporary and purist
exterior and an inside style that focuses on the essentials. This
displays the basic principle of artistic use of place that the common MINI
is currently renowned for. The new design and style language also exploits the
prospect of electrifying the powertrain to generate the driving
pleasure you count on from MINI fully without the need of nearby emissions.
“Purely electrically driven designs from MINI give us a unique
opportunity to rethink our style. At the exact same time, we retain the
awareness to detail, feeling of custom and passion for innovation
that MINI is renowned for,” states Oliver Heilmer, Head of MINI Design and style.

The motor vehicle architecture for the new MINI model generation has been
made for purely electric powered mobility appropriate from the outset. Every single
inch of the readily available installation place is made use of even more efficiently
for the comfort and ease, nicely-getting, emotional practical experience and driving enjoyment
of the occupants. This usually means that each and every MINI model, whatever its
exterior dimensions, will go on to provide the best mixture of a
modest footprint and offered inside room in the foreseeable future.

The main of the manufacturer will also be embedded in the long term design
technology of the MINI 3-doorway – purely electric powered and persistently
geared in the direction of urban driving satisfaction. The successor to the existing
MINI Countryman will also be hitting the street with a purely electric powered
generate. MINI will quickly also be presenting the notion review of a –
thoroughly electrically run – crossover model for the quality modest-car or truck
segment. “The MINI Structure DNA will clearly occur by in every single product
of this new era, leaving its brand affiliation in no doubt
in any respect,” announces Oliver Heilmer. “At the identical time, the MINI
style and design group has effectively developed potent solution attributes with
person accents that a lot more than ever right before underscore a feeling of independence.”

Creation of impartial car or truck personalities is a single of the central
features of the new design language. Charismatic Simplicity provides just about every
member of the long run MINI model household its possess personal charisma
that is unmistakably dependent on the brand’s core, reinterpreting it
confidently and in its have way. The authentic reference to the
necessary values of MINI is expressed in a extremely modern-day design language
that includes clearly and cleanly modelled surfaces. Charismatic
Simplicity lessens the quantity of components and concentrates on
crucial elements, helping the style of future MINI types obtain
an emotional, intuitively perceptible identity.

“We incorporate the core of the MINI DNA with progressive, aesthetic and
technological inspiration in our new style and design language,” suggests Oliver
Heilmer. “This suggests that each and every new MINI continues to be a genuine and at the
exact same time foreseeable future-proof authentic.” For instance, revolutionary LED
technologies presents the normal Union Jack style and design of the MINI mixture
rear lamps a range of sorts, creating an personal light-weight signature
for each and every design.

The mix of custom and development results in an immersive person
working experience in the interiors of potential MINI designs, additional
intensifying the historically strong link in between individual and
motor vehicle at MINI. “MINI is an urban model, each aspect of whose style and design
assists to make everyday living in the city as satisfying and eventful as possible,”
clarifies Oliver Heilmer. The important to this is both equally in state-of-the-art
digitalisation in operation and connectivity, and in a evidently
intended interior with intuitive performance.

In the cockpit of potential MINI types, as well, reduction does not suggest
having to do without having. The OLED technological innovation for the completely digital
screen and command unit introduced for the initial time in the MINI
Vision Urbanaut suggests considerably extra functions can be blended in
a one handle unit. This is presented in the archetypal MINI
round central instrument in the middle of the dashboard. MINI is
the world’s first automobile maker to supply a contact screen with a
thoroughly usable spherical area. The impressive screen know-how paves
the way for a new consumer interface layout. At the similar time, the MINI
layout retains analogue manage models these types of as the toggle switches
below the central interface. These embody the interest to detail and
distinct style features that rework intuitive functionality
into an psychological experience.

“The future of MINI structure is dependent on the braveness and determination
to condition adjust and stamp a unique and inimitable profile on the
brand name,” suggests Oliver Heilmer. This also contains a array of resources
with a relentless emphasis on sustainability. The new MINI product
era will shift entirely absent from leather-based surfaces and also
reduce its use of chrome parts to practically zero. A elementary
perspective formed by a sense of responsibility and a aim on the upcoming
is expressed by electrification, source-conserving production,
exacting environmental standards and a progressively raising share
of secondary uncooked products as very well as natural and recycled resources.
A minimum ecological footprint is deeply anchored in the brand’s
custom and is incorporated far more comprehensively than at any time by MINI
Design and style into the new design technology.

The principle review of a crossover model from the new, thoroughly electrical
MINI generation will supply the very first complete preview of the new design and style
language for the following-era all-electrical product family and will be
presented to the community for the very first time at the stop of July 2022.
With it, MINI Design showcases how technological improvements and a
progressive interpretation of specific mobility are having the
brand’s layout language considerably into the upcoming with this idea car or truck.




Knowledge on gas consumption, CO2 emissions, electrical power
use and selection is calculated according to the approved
measuring technique regulation (EU) 2007/715 in the relevant variation.
It relates to autos in the German automobile current market. The NEDC
figures just take into account distinctions in the selected wheel and tyre
size for ranges, though the WLTP can take into account the consequences of any
optional equipment.

All details is calculated primarily based on the new WLTP examination cycle. NEDC values
outlined have been back again-calculated to the NEDC measurement procedure
where relevant. WLTP values are utilized as a basis for the measurement
of taxes and other auto-similar expenses that are (also) primarily based on
CO2 emissions, and for the function of car-precise
grants if relevant. Further more information on WLTP and NEDC measurement
treatments is offered at


Even further info on formal gas use and the formal
certain CO2 emissions of new cars is furnished in the
‘Guidelines on the gas usage, CO2 emissions and
electrical power intake of new motor vehicles’ which is out there no cost of
charge at all gross sales outlets, from the Deutsche Automobil Treuhand GmbH
(DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, and at